Derek Helling

Derek Helling is a lead writer for PlayUSA and the manager of BetHer. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

Posts by Derek Helling:

LSU Caesars

LSU & Caesars Ink Sports Betting Deal, Second For A Power 5 School

A gambling sponsorship has officially landed in the Southeastern Conference. A new Caesars-LSU collaboration breaks the ice on that category for the SEC and makes LSU the second “Power 5” institution to contract with a gambling company for promotional purposes. This also represents another power move for Caesars Sportsbook Louisiana, which has already been busy […]
Read More