Yuengling And DraftKings Combine For NCAA Bracket Challenge

Posted on March 25, 2022

Maybe your bracket is busted (raise your hand if you had St. Peter’s). Maybe you could use a beer to drown your sorrows. Maybe don’t give up just yet.

We’re down to the Sweet Sixteen in the NCAA Men’s Basketball Tournament, with the Final Four coming to New Orleans on Apr. 2 and the championship game on Apr. 4 all at the Caesars Superdome.

DraftKings and Yuengling & Sons are still holding a pick ‘em pool for the NCAA Tournament, as part of their larger Yuengling Bracket Battle contest, so you can get a do-over if you need. Entry is free.

Yuengling is a beer brand available in 23 states, throughout Louisiana and southern Mississippi. It is America’s oldest brewery dating back to 1829 with two operating brewery facilities in Pennsylvania and Florida.

Wendy Yuengling, the Chief Administration Officer said in a press release:

“We are always looking for ways we can provide fun beer drinking experiences that speak to our fans’ greatest passions. When we saw how much consumers and retailers enjoyed our basketball collaboration last year, we did not want to miss the opportunity to work with DraftKings again, in association with our flagship Lager brand, and make unforgettable sports moments together.”

How do I enter the Yuengling Bracket Battle contest?

Simply go into your DraftKings sportsbook account and enter the lobby where you’ll see the chance to enter the next round of the Bracket Pick’em contest. Select the winners of the featured games in the Sweet 16 and compete for $40,000 in prizes.

What are the Sweet 16 match-ups?

Games begin Thursday, Mar. 24. Match ups are as follows:

West Region in San Francisco

  • (1) Gonzaga vs. (4) Arkansas
  • (3) Texas Tech vs. (2) Duke

East Region in Philadelphia

  • (8) North Carolina vs. (4) UCLA
  • (15) St. Peter’s vs. (3) Purdue

Midwest Region in Chicago

  • (1) Kansas vs. (4) Providence
  • (11) Iowa State vs. (10) Miami

South Region in San Antonio

  • (11) Michigan vs. (2) Villanova
  • (1) Arizona vs. (5) Houston

Hey, my beer can looks different!

In connection with the Pick’em contest, Yuengling has specially branded packaging on its products in all 23 states encouraging customers to join the Bracket Battle.

Specially branded aluminum cans come with a Snapchat code you can click on with your mobile phone to unlock a basketball filter and direct link to your contest entry point.

DraftKings Sportsbook has betting operations in:

  • Arizona,
  • Colorado,
  • Connecticut,
  • Illinois
  • Indiana
  • Iowa
  • Louisiana
  • Michigan
  • New Hampshire
  • Mississippi
  • New Jersey
  • New York
  • Oregon
  • Pennsylvania
  • Tennessee
  • Virginia
  • West Virginia
  • Wyoming
Photo by Shutterstock
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Written by
Darren Cooper

Darren Cooper was born and raised in Southern Louisiana, just a short pirogue ride away from New Orleans. He started his journalism career at the New Orleans Times-Picayune and has been a writer and columnist in New Jersey since 1998. He's won 14 statewide press awards and earned his first Associated Press Sports Editors Top 10 award in 2022.

View all posts by Darren Cooper